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Token

James Chang, who founded Token in 2002 after 27 years of experience in the cycling industry, chose the name TOKEN to represent the weapon you hold to win the game - your TOKEN.  He surrounded himself with like-minded engineers and cyclists and the first products produced were high end head sets and bottom brackets, and at the heart of these products were extremely precise bearings. The craftsmanship to produce these bearings laid the foundation for TOKEN to establish itself as a reputable brand in the market and it was the TBT bearings that really set TOKEN apart around the world.